We’re always switched on! Our mobile devices allow us to always be on 24/7 so now in marketing we need to look at the little moments in time that matter to people. From the moment we wake up to the late hours of the night. We don’t tune into a radio station or scroll through our social media feed at a specific time
This video looks at the purpose of creating awareness through digital ads to gain exposure from specific audiences. Es talks about gaining exposure by making sure your ad interrupts the flow of your audience to provoke action. He also points out the simple mistakes made by advertisers that should be avoided when posting an advertisement.