Reaching your audience has never been more effective. Every customer has a different customer journey. Consumers today like to educate themselves and find out as much as they can. Es speaks about how data helps us understand our customer journey by being able to track and measure what they are doing. For example if a customer visits a webpage from clicking on a
What is persona-marketing, and how does persona-marketing help to enhance customer-centricity in digital marketing? Are you attracting the right customers? Personas are the people we want the attention of. Once you work out who they are you can determine the channels they use and what content will work to attract that audience and improve your marketing strategy.