What’s unique about you? Personal branding needs to reflect who you are. Es sits down with a magician to discuss how his personal branding will improve his business performance. Es mentions the positive aspects of building your personal brand to gain exposure from people who are interested in you. You can then turn those interests into transactions.
We need to create content that engages an audience and if it’s not engaging it won’t work. Social media started off as a way to interact with friends but now it’s becoming important for businesses to use. Before social media when you saw an ad you couldn’t interact but now we can further optimise a campaign by creating better engagement between a business