Digital Marketing is about using advertising to drive traffic from that awareness phase all the way down to the retention phase and keeping the customer within your database. Now the section on the left of the diagram in this video is your broad awareness. So that's traditionally been your television, your radio, your print based advertising, which is broad awareness marketing. This phase is really
What’s unique about you? Personal branding needs to reflect who you are. Es sits down with a magician to discuss how his personal branding will improve his business performance. Es mentions the positive aspects of building your personal brand to gain exposure from people who are interested in you. You can then turn those interests into transactions.
We need to create content that engages an audience and if it’s not engaging it won’t work. Social media started off as a way to interact with friends but now it’s becoming important for businesses to use. Before social media when you saw an ad you couldn’t interact but now we can further optimise a campaign by creating better engagement between a business
Reaching your audience has never been more effective. Every customer has a different customer journey. Consumers today like to educate themselves and find out as much as they can. Es speaks about how data helps us understand our customer journey by being able to track and measure what they are doing. For example if a customer visits a webpage from clicking on a
What is persona-marketing, and how does persona-marketing help to enhance customer-centricity in digital marketing? Are you attracting the right customers? Personas are the people we want the attention of. Once you work out who they are you can determine the channels they use and what content will work to attract that audience and improve your marketing strategy.
We’re always switched on! Our mobile devices allow us to always be on 24/7 so now in marketing we need to look at the little moments in time that matter to people. From the moment we wake up to the late hours of the night. We don’t tune into a radio station or scroll through our social media feed at a specific time
This video looks at the purpose of creating awareness through digital ads to gain exposure from specific audiences. Es talks about gaining exposure by making sure your ad interrupts the flow of your audience to provoke action. He also points out the simple mistakes made by advertisers that should be avoided when posting an advertisement.
Find out how to fast track your business growth with Es. He talks about the 4 simple steps to grow your startup. These steps help reduce your marketing budget while also making sure you are reaching the right audience. Is your business following these steps?
Our mobile devices are changing the way we interact, they keep us connected at all times. This vlog tells us how mobiles are beneficial in the business world and why companies should chop their budget and go digital.