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Es Chandra
  -  Digital Shift   -  Using Data to Understand the Customer Journey & Intent

Reaching your audience has never been more effective. Every customer has a different customer journey. Consumers today like to educate themselves and find out as much as they can. Es speaks about how data helps us understand our customer journey by being able to track and measure what they are doing. For example if a customer visits a webpage from clicking on a paid ad, we can then see if that website visit is turned into a sale.

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