Reaching your audience has never been more effective. Every customer has a different customer journey. Consumers today like to educate themselves and find out as much as they can. Es speaks about how data helps us understand our customer journey by being able to track and measure what they are doing. For example if a customer visits a webpage from clicking on a
We’re always switched on! Our mobile devices allow us to always be on 24/7 so now in marketing we need to look at the little moments in time that matter to people. From the moment we wake up to the late hours of the night. We don’t tune into a radio station or scroll through our social media feed at a specific time