Digital Marketing is about using advertising to drive traffic from that awareness phase all the way down to the retention phase and keeping the customer within your database. Now the section on the left of the diagram in this video is your broad awareness. So that's traditionally been your television, your radio, your print based advertising, which is broad awareness marketing. This phase is really

What’s unique about you? Personal branding needs to reflect who you are. Es sits down with a magician to discuss how his personal branding will improve his business performance. Es mentions the positive aspects of building your personal brand to gain exposure from people who are interested in you. You can then turn those interests into transactions.